AcuityAds and Acxiom Announce Partnership for Improved Media Targeting
AcuityAds Establishes Acxiom as a Preferred Data Partner, Activates New Digital Third-Party Data to Enable More Effective and Precise Advertising Campaigns
TORONTO, ON; NEW YORK, NY, August 1, 2017 — AcuityAds Inc. (TSXV:AT, OTCQB:ACUIF), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced a partnership with Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers. This collaboration provides AcuityAds’ clients with access to Acxiom’s ethically sourced third-party data for improved media targeting, helping marketers strengthen ad relevancy and engagement with key audiences. Consumers now have elevated expectations for brand engagement, and this partnership offers marketers insights to help optimize and unify digital experiences throughout a customer’s journey.
“At Acxiom, our goal is to continually expand where and how marketers can access and activate privacy-compliant data to deliver a best-in-class, data-driven experience for their customers,” said Ryan LaMirand, Vice President of Global Partner Development, Audience Solutions, at Acxiom. “We’re excited to be named a preferred data partner by AcuityAds, a leader in programmatic marketing across the diverse digital advertising landscape, and look forward to working together to offer modern solutions to top marketers, brands and publishers.”
This partner announcement signals the immediate availability of Acxiom third-party data for digital use within the AcuityAds Programmatic Marketing Platform. Acxiom and AcuityAds will work together to educate publishers, brands and agencies about the value of harnessing the additional data now available to them and the immediate steps they can take to improve current and future campaigns.
“This partnership gives AcuityAds’ clients access to industry leading third-party data sets, which, when coupled with our Self-Serve Programmatic Marketing Platform, provides an enhanced audience targeting solution for high performance digital marketing initiatives. A comprehensive data offering is key to executing successful advertising programs as our clients strive to connect intelligently with their most meaningful audiences and drive business results,” added Tal Hayek, CEO at AcuityAds.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of our business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results. AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary, Montreal and London, England. For more information, visit AcuityAds.com.
For further information, please contact:
Virtus Advisory Group Inc.
Chief Executive Officer
AcuityAds Holdings Inc.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.
Alison Flood, Havas Formula for Acxiom
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.